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  • Definitive Guide to Social CRM, The: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits
    Definitive Guide to Social CRM, The: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

    Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.   Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today’s leading social platforms. Goldenberg shows how to:   • Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond • Integrate this information into expanded customer profiles • Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively   Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you’ve deployed it. You’ll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM — and the fast-changing customer tomorrow’s systems must serve.   For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.

    Preis: 22.46 € | Versand*: 0 €
  • Agile Product Management with Scrum: Creating Products that Customers Love
    Agile Product Management with Scrum: Creating Products that Customers Love

    The First Guide to Scrum-Based Agile Product ManagementIn Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.Coverage includesUnderstanding the product owner’s role: what product owners do, how they do it, and the surprising implicationsEnvisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholdersGrooming the product backlog: managing the product backlog effectively even for the most complex productsPlanning the release: bringing clarity to scheduling, budgeting, and functionality decisionsCollaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’tsTransitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

    Preis: 36.37 € | Versand*: 0 €
  • Closing the Service Gap: How to connect customers, employees and organisations
    Closing the Service Gap: How to connect customers, employees and organisations

    How connected are your customers, employees and organisation?As technology advances and customer expectations rise, the most sustainable, profitable and realistic way businesses can succeed in the future is by connecting their customers, employees, and organisation. Following in the footsteps of some of the world's largest companies, this book shows you how to transform your business culture using technology to connect the three most important stakeholders the customers, employees and the organisation and deliver value to each in turn. This model is best recognised as RenDanHeyi', a Chinese term that means each employee' (Ren), the needs of each customer' (Dan) and the connection between the two' (Heyi).  With practical steps, tips and case studies, this book helps you to build and implement a strategy to close the service gap in your organisation:Understand how to use the RenDanHeyi model to connect your employees, customers, and organisation. Use new or existing technology to link customer expectations to employee activities, and craft job roles and workforce planning strategy around customer needs.Create a connected organisation that generates sustainable and scalable revenue for the business. Transform your leadership from one that delegates to one that empowers and enables employees.

    Preis: 28.88 € | Versand*: 0 €
  • Clued In: How to Keep Customers Coming Back Again and Again
    Clued In: How to Keep Customers Coming Back Again and Again

    Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.  In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.

    Preis: 16.04 € | Versand*: 0 €
  • Wie können Unternehmen eine effektive Kundenbetreuung gewährleisten, um langfristige Kundenbeziehungen aufzubauen?

    Unternehmen können eine effektive Kundenbetreuung gewährleisten, indem sie auf die Bedürfnisse und Anliegen ihrer Kunden eingehen, schnelle und kompetente Lösungen bieten und regelmäßig Feedback einholen, um ihre Dienstleistungen kontinuierlich zu verbessern. Langfristige Kundenbeziehungen können durch persönliche Kommunikation, maßgeschneiderte Angebote und ein hohes Maß an Kundenzufriedenheit aufgebaut werden. Ein gut geschultes und motiviertes Team, das sich aktiv um die Kunden kümmert, ist entscheidend für den Erfolg einer langfristigen Kundenbindung.

  • Wie kann man die Kundenkommunikation verbessern, um eine bessere Kundenbindung zu erreichen?

    1. Durch regelmäßige und persönliche Kommunikation mit den Kunden, um ihre Bedürfnisse und Wünsche besser zu verstehen. 2. Durch schnelle Reaktion auf Anfragen und Beschwerden, um das Vertrauen der Kunden zu stärken. 3. Durch die Nutzung von Feedback und Verbesserungsvorschlägen der Kunden, um ihre Zufriedenheit zu steigern.

  • Wie können Unternehmen ihren Kundenservice verbessern, um langfristige Kundenbeziehungen aufzubauen?

    Unternehmen können ihren Kundenservice verbessern, indem sie auf Kundenfeedback hören und entsprechend reagieren, Schulungen für Mitarbeiter anbieten, um ihre Kommunikationsfähigkeiten zu verbessern, und personalisierte Lösungen für individuelle Kundenbedürfnisse anbieten. Durch konstante Verbesserungen im Kundenservice können Unternehmen langfristige Kundenbeziehungen aufbauen und die Kundenzufriedenheit steigern.

  • Wie können Unternehmen effektiv Kundenbindung herstellen und langfristige Kundenbeziehungen aufrechterhalten?

    Unternehmen können Kundenbindung herstellen, indem sie qualitativ hochwertige Produkte und Dienstleistungen anbieten, exzellenten Kundenservice bieten und auf die individuellen Bedürfnisse ihrer Kunden eingehen. Langfristige Kundenbeziehungen können durch regelmäßige Kommunikation, personalisierte Angebote und Treueprogramme gefestigt werden. Zudem ist es wichtig, Kundenfeedback ernst zu nehmen und kontinuierlich an der Verbesserung des Kundenerlebnisses zu arbeiten.

Ähnliche Suchbegriffe für Customers:


  • Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness
    Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

    Leverage Evidence-Based Management, a scientific method, to enable organizations to achieve goals under conditions of uncertainty.   Organizations often believe in the certainty of their plans and see every deviation from the plan as a sign of failure. They view the organization as a machine for creating and executing plans instead of looking at it as a responsive organism, attentive to the changes in its environment. In a world of uncertainties, organizations need to be capable of reinventing themselves every day based on new information.   In Unlocking Business Agility with Evidence-Based Management, authors Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley use the framework developed by Scrum.org called Evidence-Based Management (EBM). EBM is an empirical approach that helps organizations use experimentation and rapid feedback to progress toward goals. This path is not always obvious or straightforward, but that is a benefit: in a complex and changing world, the path toward goals will always be uncertain. EBM helps organizations use new data to adapt their plan toward their goals.   Throughout the book, the authors present stories and experiences that illustrate how EBM can be applied to set better goals and then leverage empiricism to achieve those goals using feedback, learning, and evidence. This definitive guide will help your organization identify its true purpose, improve its ability to reach goals, and build a culture of trust, transparency, and growth. Clarify goals and demonstrate value, success, and progress using agile metrics Progress toward goals in uncertain and rapidly changing circumstances Embrace empiricism and experimentation to find solutions for complex problems Find real-world anonymized case studies on how to articulate goals and measurements in a way that fosters self-management and business agility   Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

    Preis: 34.45 € | Versand*: 0 €
  • Brand Flip, The: Why customers now run companies and how to profit from it
    Brand Flip, The: Why customers now run companies and how to profit from it

    Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.   In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is–it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.   At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

    Preis: 22.46 € | Versand*: 0 €
  • Definitive Guide to Social CRM, The: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits
    Definitive Guide to Social CRM, The: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

    Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.   Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today’s leading social platforms. Goldenberg shows how to:   • Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond • Integrate this information into expanded customer profiles • Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively   Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you’ve deployed it. You’ll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM — and the fast-changing customer tomorrow’s systems must serve.   For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.

    Preis: 29.95 € | Versand*: 0 €
  • Agile Product Management with Scrum: Creating Products that Customers Love
    Agile Product Management with Scrum: Creating Products that Customers Love

    The First Guide to Scrum-Based Agile Product ManagementIn Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.Coverage includesUnderstanding the product owner’s role: what product owners do, how they do it, and the surprising implicationsEnvisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholdersGrooming the product backlog: managing the product backlog effectively even for the most complex productsPlanning the release: bringing clarity to scheduling, budgeting, and functionality decisionsCollaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’tsTransitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

    Preis: 36.37 € | Versand*: 0 €
  • Welche Vorteile bieten CRM-Systeme für die effektive Verwaltung von Kundenbeziehungen und die Steigerung der Vertriebseffizienz in Unternehmen?

    CRM-Systeme ermöglichen die zentrale Verwaltung von Kundendaten, Interaktionen und Transaktionen, was zu einer verbesserten Kundenbetreuung und -bindung führt. Durch die Automatisierung von Vertriebsprozessen und die Analyse von Kundenverhalten können Unternehmen ihre Vertriebseffizienz steigern und gezieltere Marketingstrategien entwickeln. Die Integration von CRM-Systemen mit anderen Unternehmensanwendungen ermöglicht eine nahtlose Kommunikation zwischen Vertrieb, Marketing und Kundenservice.

  • Wie kann die Kundenbetreuung verbessert werden, um die Kundenzufriedenheit zu steigern? Was sind die wichtigsten Aspekte der Kundenbetreuung, um langfristige Kundenbeziehungen aufzubauen?

    Die Kundenbetreuung kann verbessert werden, indem auf die Bedürfnisse und Anliegen der Kunden eingegangen wird, schnelle Reaktionszeiten gewährleistet sind und ein persönlicher und freundlicher Umgang gepflegt wird. Die wichtigsten Aspekte der Kundenbetreuung sind eine offene Kommunikation, eine individuelle Betreuung, um auf die Bedürfnisse der Kunden einzugehen, und die Schaffung von Vertrauen durch Zuverlässigkeit und Professionalität. Langfristige Kundenbeziehungen können durch regelmäßige Kontaktpflege, die Bereitstellung von Mehrwert für die Kunden und die Lösung von Problemen oder Beschwerden auf eine zufriedenstellende Weise aufgebaut werden.

  • Wie kann die Kundenverwaltung in verschiedenen Branchen und Unternehmen effektiv gestaltet werden, um eine optimale Kundenbetreuung und -zufriedenheit zu gewährleisten?

    Die Kundenverwaltung kann effektiv gestaltet werden, indem ein zentrales Kundenbeziehungsmanagement-System implementiert wird, das es ermöglicht, alle relevanten Informationen über Kunden an einem Ort zu speichern und zu verwalten. Darüber hinaus ist es wichtig, regelmäßige Schulungen für Mitarbeiter durchzuführen, um sicherzustellen, dass sie über die notwendigen Fähigkeiten und Kenntnisse verfügen, um Kunden optimal zu betreuen. Außerdem sollten Unternehmen proaktiv auf Kundenfeedback reagieren und ihre Produkte und Dienstleistungen entsprechend anpassen, um die Zufriedenheit der Kunden zu gewährleisten. Schließlich ist es wichtig, eine klare Kommunikation mit den Kunden zu pflegen und sie regelmäßig über neue Angebote, Produkte oder Dienstleistungen zu informieren, um ihre Loyalität zu st

  • Welche Funktionen und Vorteile bietet CRM-Software für Unternehmen in Bezug auf Kundenbeziehungsmanagement, Vertrieb, Marketing und Kundenservice?

    CRM-Software bietet Unternehmen die Möglichkeit, Kundenbeziehungen effektiv zu verwalten, indem sie alle relevanten Informationen an einem Ort zusammenführt. Dadurch können Unternehmen ihre Kunden besser verstehen und personalisierte Interaktionen ermöglichen. Im Vertrieb unterstützt CRM-Software bei der Verfolgung von Verkaufschancen, der Prognose von Umsätzen und der Automatisierung von Vertriebsprozessen, was zu einer Steigerung der Effizienz und Produktivität führt. Im Marketing ermöglicht CRM-Software die Segmentierung von Kunden, die Personalisierung von Marketingkampagnen und die Analyse von Kampagnenergebnissen, um die Effektivität zu verbessern. Im Kundenservice hilft CRM-Software dabei, Anfragen und Beschwerden effizient zu verwalten, den Kundenservice zu verbessern und die Kundenzufriedenheit

* Alle Preise verstehen sich inklusive der gesetzlichen Mehrwertsteuer und ggf. zuzüglich Versandkosten. Die Angebotsinformationen basieren auf den Angaben des jeweiligen Shops und werden über automatisierte Prozesse aktualisiert. Eine Aktualisierung in Echtzeit findet nicht statt, so dass es im Einzelfall zu Abweichungen kommen kann.